The digital space is attracting more and more users. It all started in 2020 during the coronavirus pandemic. People did not have the opportunity to fully interact with each other, so they moved to the virtual world.
In the meta-universe, users want to look as irresistible as they do in real life, carrying the same accessories and clothes as they do in reality. That's why companies started releasing special clothing backed by NFT tokens.
Nike acquired RTFKT Studios, a company that sells NFT clothing, and launched CryptoKicks. Now fashion sneakers are available in the digital space as well.
Earlier, a similar project was implemented by Bitrefill startup, releasing Bitsneaks shoes. The shoes display the value of BTC in real time. In addition, the shoes allow you to mine bitcoin, although it is not particularly efficient.